A focus on the customer experience across digital platforms.
Customers drive business. Customer experience should drive business strategy. For some companies this is old news; for others, it's the beginning of a transformation. Look for a continued shift in focus on the customer experience across digital platforms.
AI & Automation
Businesses must continue to respond to the growing need for digital and virtual experiences for customers. Artificial intelligence and automation will play a major part in not only improving innovation and operations around the customer journey, but also in saving businesses time, money and resources.